September/October 2019

PE Report
PE Parade

The 24-hour ticker-tape social media parade that took place on August 7 made it plain to see: Professional engineers simply love being professional engineers.

On the fourth annual Professional Engineers Day, PEs and their employers celebrated the things that make their careers and profession great. PEs are “the unsung heroes of our civilization who quietly go about their work without fanfare—work that allows us to live as a modern society,” says @wkdickson. They also bring to their communities “a natural curiosity to figure out how things work and how to make them better,” says @littleonline. They celebrated with beer (@SCSPE feted with #BeerswithEngineers in Columbia, South Carolina), ice cream (“Being a Professional Engineer is Sweet,” says @PelotonLand), and cookie cake (@WGA_LLP).

Firms such as Bolton & Menk, Halff Associates Inc., and Wier & Associates Inc. produced PE Day videos. And numerous state and local officials, including Kansas Governor Laura Kelly, Missouri Governor Mike Parson, Texas Governor Mike Abbott, and officials from 12 cities in Texas, issued “Professional Engineers Day” proclamations.

This year’s celebration, for the first time, also included an advocacy campaign. To emphasize the importance of PEs and show their support for federal legislation that would increase gas pipeline safety, 70 NSPE members met with their federal legislators in their district offices.
(See articles: "Speaking Out" and "Battling for Pipeline Safety.")

• Twitter

  Over 1,600 tweets using #LicensedPEDay

  Nearly 700 contributors

  1 million total audience

  2.6 million impressions

  Close to 600 unique images shared

  Tweets came in from Portugal, Japan, Egypt, Brazil, and Thailand.

  44 new followers and 41,000 impressions on tweets from @NSPE

• Facebook

  Hundreds of posts with the hashtag, including over 15 videos

  692 page views with 81 new page likes for @NSPEonFB

  1,669 post engagements (likes, comments, shares)

  91 new page followers with over 10,000 people reached by posts on NSPE’s timeline

• Instagram

  195 posts using #LicensedPEDay

  Over 22,000 impressions

  3,483 engagements (likes, comments, shares)

  115 profile views and 30 new 
followers on @NSPE_hq

• LinkedIn

  Hundreds of posts with the hashtag

  251 likes of NSPE posts and 52 shares

  Over 11,000 post impressions

  516 visitors to the NSPE company page

  201 new page followers

Held the first Wednesday in August, PE Day was launched by NSPE to coincide with the anniversary of the first professional engineering license being issued to Charles Bellamy in Wyoming in 1907.

Mark your calendar: Next year’s PE Day will take place on August 5.