Overview: Marketing has undergone a seismic shift over the years. Through the use social media, content marketing and marketing automation, engineering firms compete for business online providing potential clients with information as part of the new buying process. This webinar will discuss ways engineering firms can develop a marketing strategic plan to remain relevant to current and future clients.
- Identify new trends and expectations of a new type of buyer.
- Review research-based findings where Engineering firms are investing marketing dollars to gain return on investment (ROI).
- Define the role research can play in positioning for future growth.
Speaker: Karl Feldman
Speaker Bio: Karl Feldman is an Account Director for Hinge Marketing. Karl manages a portfolio of leading national and international architecture, engineering, and construction clients. He guides clients through the complexities of research, marketing strategy, brand building, and high-performance web development. Before joining Hinge, Karl was Director of Marketing at HITT Contracting, a top 50 US-based general contractor with 700 employees and five offices nationwide. Karl regularly blogs and speaks about professional services marketing and strategy. Karl also served as Co-Chair of the Associated Builders and Contractors’ Branding Committee.
Cost: $129 (member) / $189 (nonmember)
Important registration information: All webinar sales are final.