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Why do engineering services continue to be less valued than other professional services? Attorneys, accountants, management consultants, marketing experts—to name a few—all command a higher labor multiplier than engineers.
It’s time to take a serious look at closing the value gap.
Creating added value has become an essential issue for engineers for two reasons: (1) the growing commoditization of engineering services and (2) the increasing competition for engineering talent. These trends show no sign of abating, even as the economy continues to grow.
Join Mel Lester for a fresh take on value creation and to rethink how you diagnose problems, design solutions, and deliver results as an engineer. You'll also explore strategies for adding value to your work, including:
- Developing a client-centered perspective
- Delivering business-driven results
- Providing outstanding client experiences
- Sharing valuable content
Speaker: Mel Lester
Bio: Mel Lester (aka BizEdge) is a management consultant, trainer, and contrarian strategist specializing in helping engineering firms create competitive advantage and improve business performance. He has worked in the engineering business for over 40 years, serving as both a manager and a consultant. His diverse experience includes leadership development, strategic planning and implementation, business development, client service, communication skills, project management, employee engagement, and behavior-based safety. Mel has authored over 300 articles and is coauthor of the ACEC-published book 33 Proven Secrets to Writing Successful Client-Centered Proposals.
Non-member Price: $189