The Einstellung effect occurs when we are locked into resolving a challenge only by using approaches that have worked in similar situations, rather than looking at each new situation on its own terms. While designing under control of the Einstellung effect usually produces adequate designs, they lack innovation.
This session offers a more promising alternative path, one that is much more likely to produce innovative results. By recognizing and dealing with the Einstellung effect, attendees will be more creative in their professional and personal lives.
Define the Einstellung effect;
Review positive and negative results of the Einstellung effect;
Use design approaches to leverage the strengths of both the Einstellung effect and innovative thinking.
Stuart G. Walesh, Ph.D., P.E., F.NSPE, Dist.M.ASCE, is an independent consultant, teacher, and author. He worked in the academic, government, and business sectors as a professor, dean, project engineer and manager, department head, discipline manager, marketer, and litigation consultant/expert. Walesh participated in many projects related to his technical specialty, water resources engineering.
His most recent books are Introduction to Creativity and Innovation for Engineers (Pearson 2017) and Engineering Your Future: The Professional Practice of Engineering (Wiley 2012). Walesh has facilitated and made presentations at hundreds of workshops, seminars, classes, webinars, and meetings throughout the US and internationally.