|Race for Relevance: 5 Radical Changes for Associations
Harrison Coerver, Harrison Coerver & Associates
Significant and permanent changes in the environment for associations have occurred over the last several decades. But one thing hasn't changed much: the way associations operate. They govern the same way. They deliver the same services. They communicate the same way. Yet most have experienced tremendous changes in their markets, their members, and their ability to compete in a rapidly changing world. This thought provoking session based on ASAE's bestselling book (10,000+ copies in 10 months!) challenges conventional association wisdom and presents revolutionary yet doable changes to the traditional association operating model. A strong case is made for the imperative of radical versus incremental change; fundamental new approaches to association governance and management are proposed; step-by-step implementation approaches and tools are provided; and the concepts are backed up with successful association case studies. This fast-paced, interactive session will present innovative ways of thinking about how associations are governed and managed to maintain their future vitality and relevance.